Why Enterprise Organizations need Rich Media Workflow Automation

By | Technology, Video


Many corporations are leveraging multiple platforms to manage rich-media content, such as online video platforms (OVP), content management systems (CMS), media asset management systems (MAM), learning management systems (LMS), automated broadcast servers, and storage systems.

Having all of these systems is a seven-figure investment and a necessity for major Fortune 1000 companies around the world.

Within corporations, gathering content from different offices around the world can also be a big challenge. Different departments and offices often use varying platforms that don’t sync with one another. Getting dozens of employees trained on different systems requires a lot of overhead cost, and the effort is often futile. Trying to maintain your workflow in these different systems and keeping metadata consistent becomes a large challenge. A lot of work is required to transfer rich-media content from one platform to another without losing important data such as custom metadata.

In the digital world, it is important to have seamless integration between all the varying media platforms. Any barrier to participation from your employees means you won’t be getting the most out of your investment.

“Saving 400 man hours a year and reducing a 2-day process to minutes. Thanks Filemobile”. – Laurent Bridenne from Cisco TV

What Is Workflow Automation?

Media Factory provides an elegant way to upload photos and videos using a mobile app or widget on your corporate intranet, and it allows the content to be uploaded directly to downstream systems, plug-in OVP media management, CMS, and existing storage systems. With a few clicks, you can automate the rich-media workflow to upload directly to downstream bsystems and then propagate that content to your Intranet, Mobile sites, or social network sites such as YouTube or your own website. Media Factory offers one set of tools that can publish, capture, and push to all of your downstream systems.

Why Corporations Need  To Care about Workflow Automation?

1. Provide Seamless Integration

In digital world, a great app is no longer good enough. Almost every corporation and individual is depending on multiple digital platforms in their day-to-day lives. A seamless integration allows us to do more tasks with less work.

2. Save Time

Training staff using many different platforms and keeping up with all of the updates and versions to those platforms can be a hassle. Workflow automation eliminates that extra step. Now brands can focus on using one platform that allows them to connect all of their systems together. Staff can focus on their work and become more productive instead of keeping up with ever-changing platforms.

3. Save Money

Time is money. By saving a large amount of time, companies will save money by automating their rich-media workflow.

4. Reduce Training

With one simple form you are able to get many users out of your platform backend systems. Let your superusers handle the systems while your employees provide the content. Very little training is required to use workflow automation, and it enables the organization to maintain a level of control over the content.

5. Leverage Real-Time Opportunity

In the digital world, everything moves at a very fast pace. If brands waste time managing their content, they might miss priceless opportunities to leverage real-time marketing. Workflow automation allows you to smoothly transfer content between platforms with a few clicks, allowing you to leverage real-time opportunities before your competitor does.

With the rise of real-time news and marketing, workflow automation is a must-have in your brand’s digital toolbox.

Learn more about our workflow automation solution.


Newzulu Expands Global Reach With Acquisition of Filemobile

By | Filemobile News
We’re thrilled to announce that Filemobile’s world leading technology for gathering, organizing and publishing user-generated content is now known as Newzulu UGC Platform. We’re excited to build upon this robust platform to deliver better, more innovative solutions with the same great service you know and love. In the coming months, we’ll be making improvements to our products and over time will be integrating further with the existing Newzulu editorial suite. Be on the lookout as we continue to deliver the greatest UGC experience with Newzulu Platform and be sure to follow us on Twitter and LinkedIn to stay in touch.

ASX Company Announcement | Issue Date: 23 October 2014

Newzulu Limited (ASX: NWZ) is pleased to announce that it has entered into a binding agreement to acquire leading media and brand software platform company Filemobile, Inc. (www.filemobile.com). The acquisition of Filemobile brings with it a roster of major white-label media clients including USA Today, Fox News, Wall Street Journal, and Hearst TV, iTV, CTV, CBC, The Weather Network and Scientific American as well as global brands such as Underarmour, Cisco, Allrecipes.com and JC Penney. The senior management of Filemobile will join Newzulu’s global executive team.

Newzulu Executive Chairman Alexander Hartman said of the proposed acquisition: “Newzulu and Filemobile will together form the world’s foremost crowd-sourced media company. With the explosion of rich media, the combination of “always on” 24/7 news cycles and multiple communications distribution platforms, audiences require quality timely content that is constantly updated. The combination of Newzulu’s and Filemobile’s technologies represent an extremely powerful platform that positions Newzulu at the forefront of content delivery for many of the world’s leading media companies and brands.”

“The acquisition of Filemobile is consistent with Newzulu’s growth strategy and further strengthens the the company’s product solutions and global delivery platform. Together, the companies’ online platforms achieve over 50 million unique visitors per month, 200,000 video and photo uploads per month, and will have over 8 million registered users. Following this acquisition, many of the world’s leading media companies and brands including AFP, Canadian Press, The Press Association and AAP, Fox News, The Wall Street Journal, USA Today / Gannett, and Hearst TV in the USA, The Weather Network, CTV, CBC, Canadian Geographic in Canada, iTV, London Live Scottish TV, and Swiss TV (RTS) in Europe, Under Armour, Tim Hortons, Cisco, JC Penney, Honda, Farmers Insurance, Lincoln Financial, World Bank, Allrecipes.com, GAdventures and more, will utilise Newzulu’s global content delivery platforms to drive engagement with their respective audiences.” Read More

User-Generated Content For Television – How To Generate High Quality UGC For Broadcast – Tips From ITV

By | User-Generated Content, Video

September 2014 –

User-Generated Content is one of the hottest digital media trends of 2014. What is better than learning how to leverage great User-Generated Content from one of the most innovative  brands in broadcast television? ITV is one of our clients that shares funny and entertaining videos from their audience. We tracked down Athena Witter, Executive Producer of ITV, and asked her to share some of her favorite UGC tips.

Read More

Improve User Engagement with a UGC Slideshow

By | Filemobile News

Some of the simplest solutions can yield the greatest results. Introducing Filemobile’s Slideshow, a simple solution to increase user engagement with UGC.

Read More

10 Signs You Should Invest In User-Generated Content

By | User-Generated Content

“My business is doing well, and I don’t see a reason to invest in user-generated content.”

20 years ago, that line was acceptable. Today it is not. Things have changed.

20 years ago, we didn’t have Google, Facebook, Twitter, Instagram, Linkedin, or Google+.

20 years ago, people didn’t share photos, videos  , and their thoughts online.

20 years ago, most personal thoughts stayed in people’s diaries.

20 years ago, it was a different world.

 Your brand is what people are saying about you. You are the experience people are sharing with their family and friends. Your perfect photoshoot is the photo your customer took on Instagram. Your amazing ad is the one your user created. Your brand reflects through your customers’ user-generated content.

Here are a 10 signs you should invest in user-generated content. Read More

The User-Generated Content Blueprint: All You Need to Know to Achieve Your Content Marketing Goals

By | User-Generated Content

Have you ever wanted to leverage user-generated content to increase brand awareness and generate sales? If you are not doing it, you are missing out on a great opportunity. User-generated content is one of the hottest digital media trends of 2014. Brands want more user-generated content because it is very profitable and effective. It is important for your brand to start gathering user-generated content ahead of your competitors.

To help you with your user-generated content marketing strategy, we’ve put together an ebook that will show you how to leverage user-generated content to increase brand awareness and generate sales.

Read More

Why Your Brand Needs To Consider User-Generated Video

By | Social Media, User-Generated Content, Video

In recent years, video became a popular medium for marketers. The popular photo sharing app Instagram added video features. Teenager are crazy about Vine, the six-second video sharing app. Active teen users of Vine grew by 639%.  Some of the most popular content in 2014 are videos such as Scarlett Johansson’s banned SodaStream Super Bowl ad or the video of the toddler experiencing rain for the first time. Read More

25 Things You Should Do To Run A Successful Photo Contest

By | Uncategorized

Photo contests are one of the most effective ways to foster user-generated content; however, very few people know how to run a good contest. A successful contest can give your brand a viral boost.  It can help you build your UGC community and turn users into brand ambassadors. Here are 25 things you can do to increase your chances of success.

Pre-contest planning

1. Have a clear goal

Ask yourself why you’re running a photo contest on Instagram and what you want to get out of it.  Photo contests may be popular, but it doesn’t necessarily mean it’ll work for your brand. It’s important to have a clear goal before you start. Here are some questions you should ask yourself pre-context planning:

  • What do you want to get out from the contest?
  • Who are you going to target? Why?
  • Why would they want to participate in your contest?
  • How are you going to convert contestants into community members?

2. Plan your budget

Some photo contests can be free, while others may cost hundreds of thousands of dollars. It depends on the size. When you’re budgeting, don’t forget about time. Time is one of the most valuable commodities. For instance, if you make $100 an hours, why would you waste 20 hours doing something manually instead of getting a contest app for less?

Don’t forget to set aside a budget for marketing. People often forget about this. Read More

8 Bulletproof Tips To Gather High Quality User-Generated Content

By | User-Generated Content

Can you tell if these photos are user-generated or brand-generated content?

These are some of the top photos from our clients. People often think that because they’re free, they must be low quality. We – as well as our clients – know it’s not true. Just like any type of marketing, it requires the right strategy and a lot of effort. I am lucky to work with some of the top brands in the world at Filemobile and have the opportunity to learn from the top marketers.  Here are 8 valuable tips on how to gather high quality user-generated content: Read More

Why User-Generated Content Marketing is the New SEO in Hummingbird Era

By | User-Generated Content

Blogging is dying, SEO is seemingly dead and technology is ruining us. Everyday we find a new reason to complain about life. Recently, Gary Vaynerchuk, a New York Time best-selling author and successful entrepreneur,  shared this incredible photo of New York City’s subway commuters in 1946 by photographer Stanley Kubrick for LOOK magazine. These New York commuters are not talking to the others;  instead they’re reading newspapers. Fast forward to the present, where  newspapers are replaced with iPads, tablets, e-readers and smartphones.  Vaynerchuk pointed out that technology has not changed us at all.

Change is part of life; we can sit there and complain, or we can learn how to make it work. Nobody likes change, but it happens regardless of whether we like it or not. In marketing, people often complain that something is dying when change is required. SEO is one of them. Read More