Photo contests are one of the most effective ways to foster user-generated content; however, very few people know how to run a good contest. A successful contest can give your brand a viral boost. It can help you build your UGC community and turn users into brand ambassadors. Here are 25 things you can do to increase your chances of success.
1. Have a clear goal
Ask yourself why you’re running a photo contest on Instagram and what you want to get out of it. Photo contests may be popular, but it doesn’t necessarily mean it’ll work for your brand. It’s important to have a clear goal before you start. Here are some questions you should ask yourself pre-context planning:
- What do you want to get out from the contest?
- Who are you going to target? Why?
- Why would they want to participate in your contest?
- How are you going to convert contestants into community members?
2. Plan your budget
Some photo contests can be free, while others may cost hundreds of thousands of dollars. It depends on the size. When you’re budgeting, don’t forget about time. Time is one of the most valuable commodities. For instance, if you make $100 an hours, why would you waste 20 hours doing something manually instead of getting a contest app for less?
Don’t forget to set aside a budget for marketing. People often forget about this. Read More
Can you tell if these photos are user-generated or brand-generated content?
These are some of the top photos from our clients. People often think that because they’re free, they must be low quality. We – as well as our clients – know it’s not true. Just like any type of marketing, it requires the right strategy and a lot of effort. I am lucky to work with some of the top brands in the world at Newzulu and have the opportunity to learn from the top marketers. Here are 8 valuable tips on how to gather high quality user-generated content: Read More
In recent years, video became a popular medium for marketers. The popular photo sharing app Instagram added video features. Teenager are crazy about Vine, the six-second video sharing app. Active teen users of Vine grew by 639%. Some of the most popular content in 2014 are videos such as Scarlett Johansson’s banned SodaStream Super Bowl ad or the video of the toddler experiencing rain for the first time. Read More
“My business is doing well, and I don’t see a reason to invest in user-generated content.”
20 years ago, that line was acceptable. Today it is not. Things have changed.
20 years ago, we didn’t have Google, Facebook, Twitter, Instagram, Linkedin, or Google+.
20 years ago, people didn’t share photos, videos , and their thoughts online.
20 years ago, most personal thoughts stayed in people’s diaries.
20 years ago, it was a different world.
Your brand is what people are saying about you. You are the experience people are sharing with their family and friends. Your perfect photoshoot is the photo your customer took on Instagram. Your amazing ad is the one your user created. Your brand reflects through your customers’ user-generated content.
Here are a 10 signs you should invest in user-generated content. Read More
Many corporations are leveraging multiple platforms to manage rich-media content, such as online video platforms (OVP), content management systems (CMS), media asset management systems (MAM), learning management systems (LMS), automated broadcast servers, and storage systems.
Having all of these systems is a seven-figure investment and a necessity for major Fortune 1000 companies around the world.
Within corporations, gathering content from different offices around the world can also be a big challenge. Different departments and offices often use varying platforms that don’t sync with one another. Getting dozens of employees trained on different systems requires a lot of overhead cost, and the effort is often futile. Trying to maintain your workflow in these different systems and keeping metadata consistent becomes a large challenge. A lot of work is required to transfer rich-media content from one platform to another without losing important data such as custom metadata.
In the digital world, it is important to have seamless integration between all the varying media platforms. Any barrier to participation from your employees means you won’t be getting the most out of your investment.
“Saving 400 man hours a year and reducing a 2-day process to minutes. Thanks Filemobile”. – Laurent Bridenne from Cisco TV
What Is Workflow Automation?
Media Factory provides an elegant way to upload photos and videos using a mobile app or widget on your corporate intranet, and it allows the content to be uploaded directly to downstream systems, plug-in OVP media management, CMS, and existing storage systems. With a few clicks, you can automate the rich-media workflow to upload directly to downstream bsystems and then propagate that content to your Intranet, Mobile sites, or social network sites such as YouTube or your own website. Media Factory offers one set of tools that can publish, capture, and push to all of your downstream systems.
Why Corporations Need To Care about Workflow Automation?
1. Provide Seamless Integration
In digital world, a great app is no longer good enough. Almost every corporation and individual is depending on multiple digital platforms in their day-to-day lives. A seamless integration allows us to do more tasks with less work.
2. Save Time
Training staff using many different platforms and keeping up with all of the updates and versions to those platforms can be a hassle. Workflow automation eliminates that extra step. Now brands can focus on using one platform that allows them to connect all of their systems together. Staff can focus on their work and become more productive instead of keeping up with ever-changing platforms.
3. Save Money
Time is money. By saving a large amount of time, companies will save money by automating their rich-media workflow.
4. Reduce Training
With one simple form you are able to get many users out of your platform backend systems. Let your superusers handle the systems while your employees provide the content. Very little training is required to use workflow automation, and it enables the organization to maintain a level of control over the content.
5. Leverage Real-Time Opportunity
In the digital world, everything moves at a very fast pace. If brands waste time managing their content, they might miss priceless opportunities to leverage real-time marketing. Workflow automation allows you to smoothly transfer content between platforms with a few clicks, allowing you to leverage real-time opportunities before your competitor does.
With the rise of real-time news and marketing, workflow automation is a must-have in your brand’s digital toolbox.
Learn more about our workflow automation solution.
Blogging is dying, SEO is seemingly dead and technology is ruining us. Everyday we find a new reason to complain about life. Recently, Gary Vaynerchuk, a New York Time best-selling author and successful entrepreneur, shared this incredible photo of New York City’s subway commuters in 1946 by photographer Stanley Kubrick for LOOK magazine. These New York commuters are not talking to the others; instead they’re reading newspapers. Fast forward to the present, where newspapers are replaced with iPads, tablets, e-readers and smartphones. Vaynerchuk pointed out that technology has not changed us at all.
Change is part of life; we can sit there and complain, or we can learn how to make it work. Nobody likes change, but it happens regardless of whether we like it or not. In marketing, people often complain that something is dying when change is required. SEO is one of them. Read More
January 2016 –
User-Generated Content is one of the hottest digital media trends of 2016. What is better than learning how to leverage great User-Generated Content from one of the most innovative brands in broadcast television? ITV is one of our clients that shares funny and entertaining videos from their audience. We tracked down Athena Witter, Executive Producer of ITV, and asked her to share some of her favorite UGC tips.
Whether it’s through blog posts, videos or tweets, consumers and citizens are more able to create their own content than ever before. User-generated content has been a hot topic and it will become even more important . InformationWeek predicted UGC will become one of the hottest social media trends in 2014. What does this mean for brands and companies? Well, it’s essential for brands to gather and capitalize on the voices of their community to amplify and add credibility to their image. As such, we have curated a list of some interesting user-generated content statistics that you don’t want to miss.
4. 64% of millennials vs. 53% of boomers think companies should offer more ways to share their opinions online in the future – and they’ll continue to participate. (Source: Brazaar Voice) [tweet this] Read More
Content marketing is the hot topic that everyone is talking about right now. With the rise of social media and the importance of social SEO, content becomes the new currency of the digital world. Content is gold. However, creating content is time-consuming and often very expensive. User generated content (UGC) is a more affordable and engaging way for businesses to produce content without breaking the bank.
According to a recent survey,over half (51%) of Americans trust user-generated content more than other information on a company website (16%) or news articles about the company (14%) when looking for information about a brand, product, or service (click to tweet). User-generated content marketing is becoming more and more important everyday. It is no longer just for small businesses with tight budgets. Putting consumers in the content driver’s seat allows businesses to gather content, grow their audience, increase their reach and strengthen consumer relationships.
An UGC contest example – SkiBum Scholarship Video Competition